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Analyst Gartner Forecasts $679 Billion Global End-User Spending on Public Cloud Services by 2024


The global end-user spending on public cloud services is projected to reach $679 billion in 2024, up from $563.6 billion this year. This 20.4% spending increase is driven by business needs and emerging technologies such as generative AI, according to Gartner. All segments of the cloud market are expected to grow, with Infrastructure-as-a-service forecasted to experience the highest end-user spending growth at 26.6%, followed by platform-as-a-service at 21.5%.

Understanding Gartner’s Forecast on Public Cloud Services Spending

What is Gartner’s Forecast?

Gartner’s latest forecast predicts that worldwide end-user spending on public cloud services will reach approximately $679 billion in 2024, up from $563.6 billion in the current year. This forecast covers various segments, including Cloud Business Process Services (BPaaS), Cloud Application Infrastructure Services (PaaS), Cloud Application Services (SaaS), Cloud Management and Security Services, Cloud System Infrastructure Services (IaaS), and Desktop-as-a-Service (DaaS). The forecast also emphasizes the significant growth expected in Infrastructure-as-a-Service (IaaS).

Understanding the Significance of the Projected Rise in Spending

The projected rise in spending on public cloud services holds substantial significance in the rapidly evolving technological landscape. It reflects the increasing reliance of organizations on cloud computing as a crucial enabler of agility, innovation, and growth, especially amidst the current inflationary pressures and macroeconomic conditions. Gartner’s forecast underscores the pivotal role of cloud computing in supporting organizations during uncertain times due to its agile, elastic, and scalable nature. Additionally, the projected rise in spending signifies the ongoing trend of cloud migration and IT modernization initiatives aimed at minimizing risk, optimizing costs, and reducing capital expenditures through extended cash outlays over a subscription term. This forecast also highlights the expected impacts of inflation on Platform-as-a-Service (PaaS) and Software-as-a-Service (SaaS), emphasizing the continued growth in these segments despite profitability and competition pressures.

Key Factors Driving the Increase in Public Cloud Services Spending

Digital transformation has become a pivotal driver for businesses in embracing public cloud services to attain agility, scalability, and innovation. Organizations are leveraging cloud solutions to modernize operations, enhance efficiency, and adapt to evolving customer needs in a highly competitive market landscape. Cloud adoption facilitates seamless integration of emerging technologies, enabling businesses to stay ahead of the curve and deliver unparalleled customer experiences.

The Role of Digital Transformation in Businesses

Digital transformation initiatives have compelled businesses to reevaluate their operational strategies and pivot towards cloud-based architectures. The need to streamline processes, harness data-driven insights, and foster a culture of innovation has fueled the rapid adoption of public cloud services. This shift empowers organizations to embrace agility, improve collaboration, and drive continuous improvement, ultimately shaping a robust digital foundation for sustainable growth.

Impact of the Global Pandemic on Cloud Adoption

The global pandemic has accelerated the adoption of cloud services as businesses sought to swiftly adapt to remote work models, ensure business continuity, and meet surging digital demands. This unanticipated shift reinforced the value of cloud infrastructure in enabling seamless remote operations, scalable resources, and secure connectivity. As a result, organizations are increasingly investing in public cloud services to fortify their digital capabilities and future-proof their operations against unforeseen disruptions.

Emerging Technologies Fueling the Growth

The rise of emerging technologies, such as generative AI, Web3, and the metaverse, has catalyzed the expansion of public cloud services. Businesses are leveraging these cutting-edge technologies to drive innovation, automate complex tasks, and unlock new revenue streams. Cloud providers are positioning themselves as enablers of next-generation solutions, offering scalable computing capabilities, advanced infrastructure, and robust platforms to support the integration of these transformative technologies. As organizations embrace the potential of AI, blockchain, and immersive digital experiences, the demand for public cloud services continues to surge, shaping a new era of digital business transformation.

A Cloak Look at the Numbers

A Breakdown of the 2024 Forecast

Gartner’s forecast highlights an upward trajectory in global end-user spending on public cloud services, with estimated figures reaching $679 billion in 2024. This significant increase from the current $563.6 billion showcases a substantial shift in the utilization of cloud services across various industries. The breakdown of this forecast encompasses a deep dive into the specific sectors that are set to drive this surge in spending. From software as a service (SaaS) to infrastructure as a service (IaaS) and platform as a service (PaaS), each segment plays a pivotal role in molding the future landscape of cloud expenditure.

An analysis of the forecasted figures reveals an intriguing pattern, indicating a steady ascent in spending across the board. SaaS continues to dominate the market, attracting a significant portion of the expenditure, followed closely by IaaS and PaaS. This breakdown sets the stage for a dynamic shift in how organizations are capitalizing on the scalability, flexibility, and cost-efficiency of cloud services to drive their digital transformation initiatives.

How the Spending Pattern Evolved over the Years

The evolution of spending patterns on public cloud services unveils a compelling narrative of adaptation and innovation. As businesses navigate the complexities of a rapidly changing digital sphere, their reliance on cloud services has undergone a remarkable transformation. From tentative exploration to full-scale integration, the trajectory of spending patterns reflects a journey of strategic evolution.

In the early years, organizations cautiously ventured into the realm of cloud services, testing the waters with limited investments in SaaS and gradually embracing the potential of IaaS and PaaS. As confidence in the capabilities of cloud technology grew, so did the allocation of resources, culminating in a surge of spending that mirrors the expanding horizons of digital possibilities.

The spending pattern’s evolution over the years serves as a testament to the pivotal role played by public cloud services in reshaping the modern business landscape. It signifies a shift from traditional infrastructure to agile, cloud-based solutions, propelling enterprises toward greater efficiency, innovation, and competitive advantage.

Impact of Cloud Services Spending Growth on Businesses and Economy

Opportunities and Challenges for Businesses

The forecasted growth in global end-user spending on public cloud services presents businesses with numerous opportunities. Cloud services offer scalability, flexibility, and cost-effectiveness, enabling businesses to adapt to changing demands swiftly. With increased spending, businesses can leverage advanced cloud technologies, such as AI and machine learning, to improve operational efficiency, customer experiences, and decision-making processes. However, this growth also brings challenges, including concerns about data security, compliance, and vendor lock-in. Businesses need to navigate these challenges effectively to fully capitalize on the potential benefits of increased cloud services spending.

The Ripple Effect on Global Economy

The rise in cloud services spending will have a substantial ripple effect on the global economy. As businesses embrace cloud technologies to drive innovation and digital transformation, new job opportunities will emerge in the tech sector. Additionally, the increased adoption of cloud services will lead to a surge in demand for skilled IT professionals, contributing to economic growth and job creation. Moreover, the efficiency gains and cost savings realized through cloud utilization will free up capital for investment in other areas, fueling further economic expansion. However, the rapid expansion of cloud services also raises questions about digital equity and access, emphasizing the need for inclusive policies to ensure that the economic benefits are widely distributed.

Future Trends in Public Cloud Services Post-2024

Predicted Future Trends in the Cloud Market

As we look beyond 2024, the public cloud services market is expected to witness a multitude of new trends and developments. The introduction of advanced technologies such as quantum computing and edge computing is anticipated to reshape the landscape of cloud services. Quantum computing, with its unprecedented processing capabilities, is poised to revolutionize data analysis, cryptography, and AI. Furthermore, the proliferation of edge computing is expected to enable real-time processing of data, catering to the increasing demand for low-latency applications and services. Additionally, the integration of 5G networks with cloud services is likely to unlock new opportunities, facilitating enhanced connectivity and efficiency in the digital ecosystem.

Long-Term Impact of Sustained Increase in Spending

The sustained surge in global end-user spending on public cloud services is poised to have a profound and lasting impact on the industry. With the exponential growth in investment, cloud service providers are projected to expand their infrastructure, enhancing the scalability and reliability of cloud services. This increased spending is expected to drive further innovation in cloud technologies, leading to the development of more robust security protocols, advanced data analytics tools, and improved integration capabilities. Moreover, the surge in spending is likely to catalyze the democratization of cloud services, making sophisticated computing resources and tools more accessible to businesses of all sizes, consequently fostering a climate of innovation and digital transformation across industries.


The projected 20.4% increase in global end-user spending on public cloud services, as forecasted by Gartner, underscores the growing reliance on cloud technology for businesses. This surge is fueled by evolving business needs and the integration of emerging technologies such as generative AI. With all segments of the cloud market expected to experience growth, particularly Infrastructure-as-a-service and platform-as-a-service, cloud providers face new opportunities to cater to the evolving demands of their clients. The rise of industry cloud platforms and the anticipated widespread adoption of generative AI models across various industry verticals further solidify the trajectory of cloud spending. As organizations continue to turn to the public cloud to meet their infrastructure needs, the landscape for cloud providers is set to evolve, driven by the imperative to address not just technical requirements but also cost, privacy, and sustainability concerns.

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